Being Brutally Honest

You have to be brutally honest with yourself. It’s tough but you have to do it.

If you are going to succeed; if you are going to help your customers succeed; if you are going to be clear with your investors – you have to be honest. Nothing should be sugarcoated.

However it is difficult to do this, especially when you live to be positive.

Something I find challenging is airing and addressing problems as soon as they occur,  rather than trying to fix them before it is an issue, or worse still just ignoring them. Being a problem solver and enjoying doing so, this is tricky for me.

To solve this problem does require a level of no-shame. What I mean is not worrying when something is broken. Things break and it is how you react and how quickly you fix them that is important.

Here are other examples where brutal honesty is required:

Revenue forecasts

A forecast is precisely that, a forecast, so it does require a level of estimation. However, you still have to be honest with your forecasting. Over predicting revenue numbers and early forecasting time-to-profitability is no good to anyone.

I always ask myself: “Is this real based on the customers we have today and growth in the last 3 months”

Content management

Telling your team you can produce 3 blog posts, send 1 email and build 1 info-graphic a week is great, if you can actually achieve these targets.

Producing consistently good content is hard. Anyone who says otherwise is, well, sugarcoating it.

This is something I have struggled with. I know blogging more often is going to bring decent repeat traffic to the site and also help our fellow email marketers succeed – but producing high quality content is hard.

What has helped?

A proper (and honest) content calendar that plans what piece of marketing is going to go live and when. This allows us all to agree on content creation and also plan effectively to get the post written, proof read and published at the high quality we set for ourselves.

What are the 3 tasks you should be doing everyday

I love this one. I write down the top 3 tasks that I should be doing every day – but it is amazing how 2-3 hours can fly past where I have done other things not in the top 3!

My top 3 tasks are revenue focused. Essentially: get more revenue.

I have to be brutally honest with myself when I’m not doing this. It is very easy to find excuses where you end up doing other things.

Timing wasting

Checking Facebook is time wasting. There are no two ways about it. Checking LinkedIn is also time wasting – unless you are actually contacting potential customers. Again, honesty is required here to not make excuses for spending your time on unrequired work.

What other things do you have to be brutally honest about?

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