Why I Left A Well Paid Job & Moved Back To London To Run A Startup.

“You’re crazy. You had a great job”

“You’re definitely not afraid to make the bold decisions”

“But it it ALWAYS raining in England!”

Those are some of the comments I have had since leaving my job at Lyris in San Francisco to move back to London to run a startup.

While the above comments have some merit and I would be lying if I said I hadn’t thought about the aspects and meaning of the comments, the decision was easy.

I want to build a successful business in an amazing city.

Life should be a series of fun challenges and learning experiences. Shouldn’t the thing (work) that you do for a minimum 80hrs per week be something you enjoy? So many of the people I know live for the weekend and are working just to retire at 65. Not me.

My motivation is this:

Work my balls-off for my customers not my boss.
I want to build a business where the work you do has meaning. You are working with your customers to achieve success. In so many corporate jobs you work for your boss just to ‘get it done’ or to help them win the next political battle. I’m under no illusions that I’m going to be working harder than I ever have before, but I’m working for my customer, not for the man. And of course it helps that I’ll be the boss.

The challenge.
I had reached a stage in my life where the work was easy. It was stressful yes, but it wasn’t the good type of stress, I was doing the same thing day after day, week after week. Now that can be great for some, but for me I have to be constantly learning so I’m not bored.

Jules Renard states: “Being bored is an insult to oneself”

Freedom 2.0.
Kickdynamic is an internet business. Therefore, in theory, I have the ability to work anywhere. That is the freedom I’m referring to. Now don’t get me wrong, I’m fully aware that when the business has more customer demands working from the ski slope is going to be a challenge. But one month doing that better than none.

I’d be lying if I said money wasn’t a motivator. The long term goal is to build a business that is financially rewarding as wells as rewarding in other ways.

I like to have a good reputation and to help others. It is important to me to help people in both the email marketing space and also UK startup world. Providing advice, sharing experiences and stories for me, is very rewarding. Running a startup can be very lonely place and therefore having a community really helps.

These are my motivations, what are yours? Let me know in the comments.

On a side note, I recommend investing the $5 (£2.5) to download the video featuring more people like us. Check it out: I’m Fine Thanks.


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